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Our Hotels Web Solutions

Everything Your Website Needs to Win New Clients

We've built websites for hundreds of hotels businesses across New York and the US. Here's what every high-performing hotels website needs.

🏨

Room & Suite Showcase

Stunning room photography, amenity lists, pricing, and availability — presented to drive direct bookings over OTA platforms.

📅

Direct Booking Engine

Commission-free direct booking integration — keeping more revenue from every reservation and building a direct guest relationship.

📸

Immersive Photo & Video Tours

Professional photography and virtual tours of rooms, common areas, pool, restaurant, and surroundings — essential for high-value hospitality bookings.

⭐

Reviews & Guest Testimonials

TripAdvisor and Google review integration — because 96% of travellers read reviews before booking a hotel.

🔍

Hotel SEO

Ranked for 'hotel [city]', 'boutique hotel near [landmark]', 'best hotel [neighborhood]' — capturing travellers in the research phase.

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Google Hotel Ads & Remarketing

Google Hotel Ads, remarketing to website visitors, and meta-search campaigns on TripAdvisor and Trivago — driving direct bookings at lower cost than OTA commission.

★★★★★

"Direct bookings increased 45% after SoftAge rebuilt our website and launched Google Hotel Ads. The OTA commission savings alone paid for 3 years of marketing."

Elena Vasquez

GM, The Harrington Boutique Hotel

Free Website Audit

We'll review your current website and give you a prioritised list of improvements — completely free, no strings attached.

Request Free Audit →

High-Value Keywords

We Target the Search Terms That Drive Revenue

Our SEO campaigns target the exact phrases your potential clients type into Google when they need your services.

hotel website design

boutique hotel website

hotel booking website

direct hotel booking

hotel SEO

hotel digital marketing

bed and breakfast website

hospitality website design

hotel marketing agency

hotel website design company

independent hotel website

resort website design

Common Questions

Frequently Asked Questions

How do we compete with Booking.com and Expedia?▾

We drive direct bookings through Google Hotel Ads, SEO, and email marketing to past guests — where cost-per-booking is significantly lower than OTA commission rates.

What is a direct booking engine and how does it work?▾

A direct booking engine sits on your website — guests can check availability and book without going through OTAs. We integrate engines like Cloudbeds, Little Hotelier, or WebRezPro.

Can you help with corporate and group travel marketing?▾

Yes. We build corporate rate enquiry forms, RFP (Request for Proposal) pages, and targeted Google Ads for corporate travel searches.

How do we use email marketing to drive repeat stays?▾

We build email sequences for post-stay follow-up, seasonal promotions, anniversary and birthday offers, and early-bird packages — keeping past guests booking direct.

Hotel Website Design That Drives Direct Bookings and Reduces OTA Commissions

Everything Your Website Needs to Win New Clients

We Target the Search Terms That Drive Revenue

Frequently Asked Questions

Ready to Grow Your Hotels Business Online?